Leave it to the folks in Aspen to elevate even the lowliest of mountain wear to new fashion heights. Take the humble jort, a staple on local trails since, well, at least Chad Cheeney moved here in the ’90s. Introducing the world’s first “action sport jort,” made with technical fabric to bring that “I-give-zero-effs” attitude to any outdoor adventure while supplying that all important stretch and secret anti-chafing properties to the underside.
Sure, those whistling marmots are cute on the trail. But while you’re dipping your toes into a clear alpine lake, those furry buggers just may be wreaking havoc on your car’s electrical system back at the trailhead.
The hunt is “fenn”ally over. More than 10 years after eccentric Santa Fe millionaire Forrest Fenn published his cryptic poem leading untold thousands on a wild goose chase across the Rocky Mountains, his treasure has been found.