Just like video killed the radio star, social media has put a hurtin’ on Silverton’s spectacular Ice Lakes Trail. One of the most popular – and most FBed and Insta-ed – trails in the San Juan Mountains, Ice Lakes is seeing even more unprecedented numbers of visitors this summer with the pandemic.
Leave it to the folks in Aspen to elevate even the lowliest of mountain wear to new fashion heights. Take the humble jort, a staple on local trails since, well, at least Chad Cheeney moved here in the ’90s. Introducing the world’s first “action sport jort,” made with technical fabric to bring that “I-give-zero-effs” attitude to any outdoor adventure while supplying that all important stretch and secret anti-chafing properties to the underside.
Sure, those whistling marmots are cute on the trail. But while you’re dipping your toes into a clear alpine lake, those furry buggers just may be wreaking havoc on your car’s electrical system back at the trailhead.