All ears

Durango’s airwaves are going to the dogs. Literally. This week, Hutton Broadcasting, based in Santa Fe, announced the launch of DoggyFM KKDoG, 99.7FM. As the name would suggest, the new station is “tailored for man’s best friend” (we would assume all other people are included in that generalization as well).

Given the timing of this press release, we are pretty sure it is not an April Fool’s or Snowdown joke. Plus, we actually went to the website, which appeared totally legit, and livestreamed the station. Songs included: “Dogs,” by Pink Floyd; “Who am I?” by Snoop Dogg; and “Me and You and a Dog Named Boo” by ’70s supergroup Lobo. (Bonus points if you already knew that one.)

Doggy FM is billed as the first (and probably only?) Durango radio station exclusively designed for dogs, featuring a “carefully curated playlist” of calming music, soothing soundscapes, informative content and even dog therapy.

“Recognizing the intelligence and emotional depth of our canine companions, Doggy FM aims to provide a unique auditory experience that caters to their specific needs and interests,” the press release asserts.

In addition to tail-thumping tunes and bark-worthy beats (their words), the station also plays relaxing melodies designed to reduce stress and anxiety in dogs (and their owners). In addition, it features nature sounds such as birdsong and running water and therapeutic sounds to help desensitize pets, like thunder, vacuums and sirens (please, just no doorbells or UPS trucks.) There will also be educational content including tips on dog care and training, and interesting canine facts. (Like how dogs sweat through their paws, which strangely smell like Fritos.)

“Durango loves their dogs. We believe that dogs deserve to enjoy the same level of entertainment and enrichment as humans,” Jack Llewellyn, GM at Doggy FM, said. “By creating a station specifically for them, we hope to provide a valuable resource that enhances their quality of life.”

Doggy FM is at 99.7FM or can be streamed at: visitfourcorners.com/kkdg-radio-station.