In the rumble seat

Smellavision, you’re so 1999. A movie theatre in Denver has gone “4DX.” Billed as a step above your run-of-the-mill 3-D movie experience, the Regal UA Denver Pavilions theatre offers not just smell, but simulated weather and moving seats to further jostle moviegoers into the moment.

According to a press release, the moving chairs “sync perfectly with blockbuster films, and weather and scent effects surround the viewer to create a multisensory experience.”

Of course, the price for all this multisensory overload is not cheap: tickets to the 4DX “Lion King” cost nearly $24. Not to mention the cost of choking hazards when ill-timed mouthfuls of popcorn coincide with seat activation. Then again, you can get a similar effect sitting in a frigid theatre next to a guy eating Taco Bell while the kid behind you kicks the back of your seat for free.

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