Ramping up

Collaboration is all the rage – from music to fashion. And beer is no exception. Just in time to slake your summer thirst, Star Liquors is offering Skaterade, a skateboard-themed American lager made in collab with Telluride Brewing and The Boarding Haus.

Available in six-packs, the cans feature the photo of a friend of Boarding Haus owner John Agnew shredding it up as well as retro Thrasher mag style font.

“I’ve been crushing them, they’re really great on a hot day,” Star co-manager Tamara Vermette said.

Of course, Skaterades are best consumed after a skate session, especially if your skate skills – like ours – leave much to be desired.

This is the latest in a series of collaboration Star has done, including a Blueberry Muffin ale last summer with Denver’s Wood Boss Brewing and local bakery Bread. The collab was sparked by fond memories of Durango Brewing Co.’s Blueberry Wheat Ale. As a result, Star came up with the idea to send blueberry muffins from Bread to their friends at Woods Boss and ask them to create a personalized version of this local favorite. “Bread even gave us the blueberry muffins,” Star co-manager and wife of Tamara, Mike Vermette, said.

To celebrate the limited-edition Skaterade, Star and the Boarding Haus are also giving away a free skateboard. To enter, folks need only like Star Liquors and Boarding Haus on the Insta, and DM Star with a photo or reel of your beat-up board or you shredding (or not shredding if you happen to be boardless at the moment). The contest is open to any locals over 21. Parents can enter for their children under 21.

The contest is open till June 30, and so far Tamara said entries have been scant.

“Surely, someone out there needs a new board,” she said.