The last run
Last week, A360 Media, aka American Media which owns Bike, Powder, Snowboarder and Surfer, gave walking papers to staff at Bike and Surfer. Staffs of the snow titles were told they could stay on until November. Powder will print its remaining 2020 issues, with the photo annual dropping in mid-November and the gear guide being released later. Snowboarder will also print its remaining issues and maintain a website and social media presence. Curiously enough, A360 will continue to publish its flagship but highly insipid, Men’s Journal.
“Today is a tremendously sad day for fans of high-quality enthusiast publications,” Steve Casimiro wrote on Adventure Journal’s website. Casimiro worked as editor at Powder for 12 years before moving on and eventually launching AJ.
Over the years, the iconic titles have changed hands more times than skiers change long underwear, but Casimiro, who was editor from 1987-99 (arguably ski bumming’s heyday), fondly reminisced about the glory years, including colorful former owner Bud Fabian, and many a hazy, late-night debaucheries and office shenanigans.
Casimiro went on to rail against corporate media, reserving special vitriol for Men’s Journal. “What’s left is too often … junk shows like Men’s Journal,” Casimiro wrote, calling it “a firehose of pandering listicles, lowest-common denominator pap, and nakedly commercial gear roundups designed to get you to click on affiliate links.”
He also took a stab at the internet for producing a “bottomless soupbowl of ‘content,’” which can never replace the “special magic” that happens when passionate, talented editors, writers and photographers pour their hearts and souls into telling stories. “These titles did more than just fill their pages with stoke, they conveyed philosophies … they showed that adventure could be more than just recreation, that it could be the path to lives better lived,” he waxed.
Casimiro concluded his homily by imploring readers to do their part in raging against “uninspired, formulaic” editorial. “Nothing is free,” he wrote. “We publishers need to give you an awesome product, but if we do, you need to step up and pay for it. And by ‘pay for it’ I don’t mean with clicks or likes, I mean by subscribing. It’s too late for Bike, Powder, Snowboarder and Surfer, but there are numerous independent publications that could use your support.”
- A ferret is born
- By Michael Elizabeth Sakas/Colorado Public Radio
Can a cloned baby black-footed ferret save her species?
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- A DIFF-erent approach
- By Missy Votel
Durango Independent Film Festival moves to the small screen for 16th annual
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- Here comes the bus
Durango School District 9-R is getting on the bus – the electric bus, that is. Last week, 9-R announced it won a $328,803 grant for a fully electric school bus and charging infrastructure. The 81-seat bus is expected to be operational by next fall.
- Good QRma
The days of scrawling your name and phone number with a Sharpie on your gear are over. A Boise-based company has come up with a tech-age solution to the age-old problem of lost or yard-saled gear.
For $3.99, Karmik Outdoors will send you a QR code decal for all your most precious toys. The unique code will trace you gear back to you, all with a simple smart phone scan (provided, of course, that whomever finds your flotsam, jetsam and improperly secured roof items is a believer in gear karma in the first place.)
Adding to an already grim year of statistics, last week was the deadliest week of avalanches in the U.S. in more than a century. At least 15 people were killed in avalanches in six states between Jan. 31 – Feb. 6, including three in the San Juans alone.
To help folks better contend with this season’s treacherous and unprecedented conditions, Friends of the San Juans wants to equip them the best tool possible: knowledge.
- Serving up help
Early in the morning of Feb. 6, local chef Seanan Culloty narrowly escaped an apartment fire with his life and his faithful dog, Bubba. However, Culloty, the head chef at Manna, escaped with little else. To help Culloty get back on his feet, friends and co-workers are hosting a GuFundMe page. The money will be used to help Culloty replace his belonging as well as with a deposit and first month’s rent on a new apartment.