Getting gassed

Getting gassed

Gas prices are once again giving America something to complain about. And while the local beer meisters at Ska Brewing can’t fix the price at the pump, the brewery is offering one small bit of relief: a new light beer that costs one cent less than the price of a gallon of unleaded gas.

Introducing Ska’s newest brew: West’s Easy Light Lager, because “everything else is so hard.”

Described as “clean, crisp and effortless,” Easy Light is a low-alcohol, low-calorie, low-carb lager brewed for “everyday drinking, easy sharing and easier mornings.” At just 3.8% ABV, it delivers the kind of light, refreshing, flavorful and affordable beer drinkers are looking for these days, said the brewery.

Ska began offering the beer at its World Headquarters in Bodo on June 1. According to the brewery, if gas goes up, Easy Light stays one cent below. If gas goes down, well, for once people can celebrate two prices falling at the same time.

“We’re always listening to what beer drinkers are asking for,” Ska Co-founder Dave Thibodeau said. “People want something lighter, lower in alcohol and easier to drink – but they don’t want it to feel cheap or watered down. Easy Light is a beer we’re proud to pour, made with good ingredients, full of flavor, and priced in a way that actually feels good in 2026.”

Built using premium ingredients, Easy Light is made for the cooler, fridge, river, back yard and the friend who says they’re “only having one” but brought a 12-pack just in case.

“Easy Light is also a little nod to the way beer used to feel – approachable, affordable, and not something you had to overthink,” adds Thibodeau. “Gas prices might suck, but this beer sure doesn’t.”

Easy Light is currently on tap in Ska’s tasting room and budget-friendly 12-packs will follow later in June. Follow along @drinkingeasy.

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The Pole

Getting gassed
06/04/2026

Gas prices are once again giving America something to complain about. And while the local beer meisters at Ska Brewing can’t fix the price at the pump, the brewery is offering one small bit of relief: a new light beer that costs one cent less than the price of a gallon of unleaded gas.

Introducing Ska’s newest brew: West’s Easy Light Lager, because “everything else is so hard.”

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